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SWAAGTV is a 24/7 LOCAL News and Entertainment Broadcast, Cable, and Streaming Television Station created to serve the 1.7 million African American population that represents 600,000 television households in Chicago.

SwaagTV is borne from the vision of Joseph F. Sanchez.  According to Mr. Sanchez, Owner/CEO, “SWAAGTV is All Black...All Day!" He launched SWAAGTV in recognition of the fact that Black audiences are the only major ethnic group in America without any local broadcast television stations that are devoted to serving their local communities. Local television media outlets are an important part of the fabric of communities throughout America, and yet, Black media does not operate in this space in any market. SWAAGTV fills the void.

Mr. Sanchez, Owner/CEO of SWAAGTV, is a successful media professional with more than 30 years’ experience serving in sales and management positions for major media firms such as Clear Channel/Katz Television, NBC5-TV Chicago, WGBO-TV/Chicago, PAX-TV, Univision-TV, WTTW/PBS Television, Soul of the South Television Network, Chicago Tribune, and Essence Magazine. He has a Bachelors in Advertising Management from Drake University in Des Moines, and a Master of Science in Advertising from the University of Illinois in Champaign-Urbana, Illinois.


​​Every major ethnic group in Chicago can turn to a local television station to see entertainment, news, and personalities presented from their communities.  

With a population of 1.7 million...there has never been a LOCAL broadcast television station to serve Chicago’s large black population...UNTIL NOW.

Local television is the most personal, persuasive, authoritative, and powerful form of television. SWAAGTV will serve as a voice for the Black community.  

We will bring balance and depth to the full range of stories and accomplishments that are part of the LOCAL African American experience. 


We will speak to the local issues and values of the African American community in a manner that Entertains, Educates, and Encourages the audience. 


SWAAGTV programs target dynamic, high-growth, loyal consumers who find themselves marginalized to soundbites concerning sports, crime or irrelevant entertainment offered up from local “general market” television stations. 


SWAAGTV programs will celebrate the values, culture, and lifestyle of African Americans with News, Sitcoms, Dramas, Movies, Documentaries, Sports, and special programming.

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